Monday, April 02, 2007

Is Consumerism an Empire

I suppose it is because of the industry (publishing) in which I work, but so often I just skim books and often don't allow the book to make any real impact. Then, every so often, a book comes along that you know is going to change your life. One such book for me is Colossians Remixed: Subverting the Empire by Brian J Walsh and Sylvia C Keersmaat. Their main thesis is that as the Roman domination was the empire at the time of Paul writing the book of Colossians (and which he subverted in the text), so Global Consumerism is the Empire of our postmodern time. Here is a quote:

Globalization isn't just an aggressive stage in the history of capitalism. It is a religious movement of previously unheard-of proportions. Progress is its underlying myth, unlimited economic growth its foundational faith, the shopping mall (physical or online) its place of worship, consumerism its overriding image, "I'll have a Big Mac and fries" its ritual of initiation, and global domination its ultimate goal.

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